Paving Paths In Brand Management
Playing the role of a brand manager and custodian, Udit Narayan Singh of Mjunction is elated to receive the BW 30 under 30 award. His work at Mjunction is less of people management and more of creating a brand architecture and revisiting the brand positioning of the company for its new upcoming brand as well as its existing businesses.
“To be very honest, it gives me a certain leap in my career. It gives me an understanding that whatever I have been doing, is on the right path. This is the first step towards the ultimate milestone,” Singh brought out.
Singh has been involved in setting up a marketing process to generate better leads, has introduced digital marketing tools in different teams for automating operation heavy tasks, and has heightened focus on customer insights and ensured heavy investment on the same for creating better solutions.
Understanding the key trends in marketing, Singh brings out, “In digital advertising, people are investing in contextual rather than simply targeting cookies. The kind of investments people have made simply in keywords, contextual articles – it wasn’t so five years ago. Highly opinionated articles are on the rise, due to contextual targeting.”
