Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
In a virtual dialogue, Ajoy Chawla, CEO Jewellery Division, Titan Company chats about the market share of its brands, its individual brand identities, the switch from locker kept to daily wear jewellery, usage of tech innovations, riding on customer experiences, and more.
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Travel & hospitality brands talk about about personalised and customised experiences this festive season, the upswing in loyalty programs, premiumisation, and more
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Industry experts discuss key trends in the category this festive season, how cultural nuances are being paid attention to, and more
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Here, beauty brands shed light on their strategies for this festive season, the experiential push and more.
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Industry veterans discuss about what they are doing to woo customers this festive season, and more
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In a virtual tete-a –tete, Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India chats on the ‘6 Hai Toh Safe Hai’ campaign, the brand’s focus on sports, fashion and more
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King Khan turned 58 on 2 November 2023, but he seems to be ageing like fine wine
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Sachin Anand, Senior Vice President - Retail & Company Shop, Usha chats about the USP of the iChef range in the cluttered market of premium kitchen appliances, the expectations of Usha from this range in terms of numbers, India’s consumers being receptive to premium products, and more.
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The merger of Wunderman Thompson and VMLY&R into VML, thus writing off the legacy of HTA (or even JWT) has evoked sentiments, grief galore in the ad industry
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The sudden death of Parag Desai, Executive Director and 4th generation businessperson of Wagh Bakri Tea Group has left an irreplaceable void in the advertising and marketing fraternity
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