Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
Drawing a blank in Innovation & Dan Wieden Titanium Lions, India has got three shortlists in the Glass Lions. Shortlisted agencies include Tgthr along with RB, Leo Burnett & McCann
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In an exclusive with BW Marketing World, Jennifer Pandya, Vice President - Marketing, CaratLane discusses the evolution of the brand over 16 years, maintaining its brand ethos and values consistently, its USP in the cluttered Indian jewellery market, focus on innovations and more
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From insightful seminars to celebrity focus and the 55th Abby One Show Awards, Day 3 of Goafest 2024 concluded with a blend of star-studded moments and industry focus
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Day 2 of Goafest 2024 was filled with seminars, keynotes, and panel discussions. Here's a glimpse into the day's highlights
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From the inauguration of Goafest 2024 to the Abby Awards 2024 powered by One Show: Publisher & Media Abby, take a look at the first Goafest being held in Mumbai
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BW Marketing World spoke to industry experts about how martech strategies adapt to the diverse cultural landscape of India to ensure targeted advertising, as well as the significance of storytelling in martech campaigns aimed at diverse cultural groups in India
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Quoting Shakespeare’s line – “To thine own self be true” - Mitra lends some food for thought to today’s female brigade. Always listen to and be true to yourself, she says
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Talking exclusively to BW Marketing World, Saumya Rathor, Category Lead – Potato Chips, PepsiCo India reveals that Lay’s is the OG chip, and is proud of the fact that it kind of pretty much created the culture of snacking in India
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BW Marketing World spoke to various experts on their views about Patanjali getting into a legal row more than one time, and about brands being pulled up the law often, very recently, for getting into the misleading ads space
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Teaming up these giants, BW Marketing World delves into how the Reliance-Disney joint venture is expected to transform content, advertising and viewer experience
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