Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
Nitin Chhabra, CEO, ace turtle discusses the journey and evolution of the company, its aim to reach the $100 million mark in revenue, the advertising and marketing strategy for the various brands under its umbrella, the rising implementation of technological innovations, and more
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Saumya Rathor, Category Lead – Potato Chips, PepsiCo India chats about Dhoni’s association with Lay’s, the marketing strategy for the brand, its limited edition packs, and more.
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Lucas Johnson, Associate Vice President of Global Marketing, Zippo Manufacturing Company talks about the brand’s evolution, taking up advertising and marketing in India after a decade, and more.
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