Fuelled By Inspiration
Over five years of experience driving marketing across consumer electronics and healthcare businesses, Boult’s Tom Stany articulates that winning the BW 30 under 30 award means a lot to him. “We get a lot of chances to win a lot of awards during our school and college days. But in the professional world, the number of awards you win outside your organisation is very limited. It keeps you motivated every day. And when you win an award, you know it’s just the beginning and there’s a lot more to look forward to. It’s exciting to win this award, and I’m really looking forward to giving it back to my brand in helping me become the marketer that I am.”
Discussing the intersection of AI, technology and Gen Z affecting preferences in brand marketing, Stany points out that as a brand marketer and looking at the marketing function for Boult, they have been very adaptive to AI. “It helps make our job easier. About AI replacing people at jobs, I feel that AI should be utilised as a leverage and catalyst to make your job better. Especially in terms of brand marketing, it helps in building your campaigns and content in a much more structured way. It also helps to give a different perspective.”
As his advice to the upcoming generation, he stresses, “Do what you love, and what gives you a high. I get a high in creating good campaigns, and that’s why I suggest the world should do what gives them immense happiness.”
