Author
She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.
Tarun Makhija explores horizons, focuses on computer generated graphics (CGI) and AI fusion
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Traya’s Pritish Mahadik believes in the potential of technology and AI to provide hyper-personalisation at scale
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The Indian advertising industry has had quite a transformative journey with large brands changing hands in the media, creative, digital and integrated space
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For MIVI’s Deepak Pandey, technology is pivotal to achieve hyper-localisation and foster consumer understanding
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CoinDCX’s Chintan Buddhadev's path to success is built on hard work, innovation, and recognition
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Manetain’s Reshmi Menon is convinced that telling stories, not just selling, is the way forward
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Milan Wahi, Managing Director, Lotte India converses about the evolution of the brand, its ‘Love & Lotte’ campaign, the brand’s strongest markets, and more
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Kartik Mohindra, Chief Marketing Officer and Head Global Business Development, Pernod Ricard India (PRI), delves into the positioning of Longitude 77 in the competitive market, stresses the significance of experiential marketing in PRI’s overall media mix, and more
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Richa Singh, Managing Director India & Middle East, Natural Diamond Council talks about leveraging AI in the world of GenZ and its impact on the business
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Sampurna Rakshit, Marketing Head, Mia by Tanishq chats about the brand’s association with sports, its retail expansion plans, the digital push, its influencer marketing game, and more
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