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Neha Kalra

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She is the Senior Editorial Lead at Businessworld and majorly covers pieces on advertising, marketing, branding and experiential marketing. She writes closely for BW Marketing World and Everything Experiential.

Latest Articles By Neha Kalra

Digital Domination

Tarun Makhija explores horizons, focuses on computer generated graphics (CGI) and AI fusion

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Formula For Success

Traya’s Pritish Mahadik believes in the potential of technology and AI to provide hyper-personalisation at scale

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Key Account Movements Redefine Indian Ad Industry

The Indian advertising industry has had quite a transformative journey with large brands changing hands in the media, creative, digital and integrated space

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Marketing Trailblazer's Rural Triumph

For MIVI’s Deepak Pandey, technology is pivotal to achieve hyper-localisation and foster consumer understanding

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AI's Makes Personalised Marketing Easy

CoinDCX’s Chintan Buddhadev's path to success is built on hard work, innovation, and recognition

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The Rising Star

Manetain’s Reshmi Menon is convinced that telling stories, not just selling, is the way forward

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Lotte India Aims To Reach The 1 Million Mark, Affirms Milan Wahi

Milan Wahi, Managing Director, Lotte India converses about the evolution of the brand, its ‘Love & Lotte’ campaign, the brand’s strongest markets, and more

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Longitude 77 Is A Labour Of Love: Kartik Mohindra

Kartik Mohindra, Chief Marketing Officer and Head Global Business Development, Pernod Ricard India (PRI), delves into the positioning of Longitude 77 in the competitive market, stresses the significance of experiential marketing in PRI’s overall media mix, and more

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AI Shifts From 90% Data To 10x More Creativity Time, Says Richa Singh

Richa Singh, Managing Director India & Middle East, Natural Diamond Council talks about leveraging AI in the world of GenZ and its impact on the business

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A Glitzy Synthesis of Jewellery, Sports, And Influencer Marketing: Sampurna Rakshit

Sampurna Rakshit, Marketing Head, Mia by Tanishq chats about the brand’s association with sports, its retail expansion plans, the digital push, its influencer marketing game, and more

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