Goafest Abbys 2024: Leo Burnett, VML India, FCB India Shine Bright

It was a night of glory and celebration for the advertising and marketing fraternity as the 55th Year of Abby awards were disclosed.

Leo Burnett India retains 'Creative Agency of the Year' title. Nonetheless, they won the Grand Prix in the Audio Visual TV Cinema Digital Ott Below 1 Minute category for Spotify's 'Feel the music with Shankar-Ehsaan-Loy' campaign. Additionally, they secured two silver metals and five merits in this category.

Tilt Brand Solutions and National Payments Corporation of India won a gold metal each for Dream11's campaign, 'Team Sa Bada Kuch Nahi - Sharma Ji' and 'RuPay - Slippery Spy' campaign respectively. Both secured a silver and a bronze metal. 

L&K Saatchi & Saatchi clinched a silver and bronze metal as well as a merit whereas Mullenlowe Lintas Group won a silver, a bronze and a merit.

VML India secured three bronze and two merits. FCB Group India and Sideways Consulting won a bronze in this category. Cheil India, Fundamental and Social Beat, each secured one merit to their kitty.

Audio Visual TV Cinema Digital Ott 1 Minute Above

Maitri Advertising Works won Grand Prix for Netflix's 'Sex Education  Shakeela's Driving School' campaign in the Audio Visual TV Cinema Digital Ott 1 Minute Above category.

Ducktape Studios received a gold for Steadfast Shredders' 'Arms Deal' campaign. They also won a silver in the same category. Mullenlowe Lintas Group secured three silver metals whereas Krafton Inc received one silver.

Leo Burnett India won four bronze metals, Superfly Films took home two bronze and one merit. VML India and Publicis Communications secured one bronze and one merit each. Sideways Consulting, Rediffusion Brand Solutions and Astral received one bronze metal each.

FCB Group India and Star India received two merits each whereas Tilt Brand Solutions, Manja Brand Works and White Rivers Media received one merit each.

Audio Category

Eggfirst Advertising bagged three gold metals for Hari Darshan campaign 'Couple'. The agency also received four merits in this category.

Leo Burnett India secured one gold for Oreo India's 'Say It With Oreo' campaign. They also won a silver metal and a merit. Cheil India too clinched a gold for Samsung Galaxy A's 'The Noisiest Spots' campaign, along with a silver metal.

Viacom18 Media won a silver whereas VML India got a bronze and a merit in this category. FCB Group India took home three bronze and received two merits.  

Creativeland Asia received two merits wherein Pixelfox got one merit.

Branded Content & Entertainment Category

Leo Burnett India also won the title of 'Specialist of the Year' in the Branded Content & Entertainment Abby. It won a gold metal for the campaign, 'Gatorade Turf Finder powered by Google Maps'. The agency also secured three bronze metals.

Schbang secured a gold for Happydent India's 'Sign To Smile Campaign', while White Rivers Media won gold for Astral Foundation's 'Daughters of Piplantri' campaign. MTCH India also received gold for Tinder's 'Kho Gaye Hum Kahan x Tinder' campaign.

FCB Group India earned a silver and a bronze, while Digitas secured a silver, a bronze and a merit. VML India took home two bronzes and a merit and Social Panga won two bronzes and two merits. Viacom18 Media received one bronze and one merit.

Communique Marketing Solutions, Maitri Advertising Works, Tata Motors, Krafton India and Pixelfox each won a bronze. Mindshare garnered four merits while Astral, ideacafe.agency, TheSmallBigIdea and Interactive Avenues each receiving one merit.

Integrated Category

Leo Burnett India won gold for Flipkart's 'BBD - How to make mistakes, successfully?' campaign. They also won two silver and one bronze as well as three merits. FCB Group India secured a gold for HDFC Bank's 'Lulumelon EOSS' campaign. The agency also won a silver metal.

Star India won a silver metal. VML India two bronze as well as one merit whereas Mindshare won a bronze and one merit. ABP won two bronze.

Nestle India, Havas Worldwide India, Cheil India, Aaiba Design, Sociowash Media and White Rivers Media won one bronze metal each. 

Digitas, Hyundai Motor India, Manja Brand Works, Social Panga, Bennett Coleman & Co and Viacom18 Media received one merit each.

Still Digital Category

Crayons Advertising won two golds for its 'Creatively Independent Since 1986' campaign, along with one silver and two bronzes.

Sociowash Media earned a silver and Havas Worldwide India secured a bronze and two merits. Famous Innovations, Cheil India and Alok Nanda & Company each received one merit.

Still Print Category

VML India won a silver, seven bronze metals and two merits. Enormous and Brave each secured two bronzes while FCB Group India earned a bronze and a merit.

ABP, Amazon Seller Services, Bennett Coleman & Co and Medulla Communications each took home a bronze. Innocean Worldwide Communication received two merits and Nash8 and AutumnWinter Communications and Design each earned one merit.

Video Craft Category

Good Morning Films earned the 'Video Craft Specialist of The Year'. They also won two golds for Pulsar's 'Riderless' campaign, along with two silvers, four bronzes and four merits.

Chrome Pictures earned two silvers, four bronzes and one merit, while Kulfi Collective secured two silvers and two bronzes. Kali Collective India took home one silver, one bronze and one merit. Vanilla Films clinched two silvers, five bronzes and one merit.

FCB Group India, L&K Saatchi & Saatchi and Petromax India Films each won a bronze.

Bang Bang Mediacorp received one bronze and three merits. Ducktape Studios won two bronzes and Superfly Films secured one bronze and one merit. VML India earned one bronze and four merits.

Electric Dreams Film Company, Innocean Worldwide Communication, Leo Burnett India, Little Lamb Films, Scarecrow M&C Saatchi, Siriti and The Titus Upputuru Company each received one merit. The Yellow Umbrella Films and Tilt Brand Solutions both received two merits.

Day 3 of Goafest 2024 concluded with a total of three Grand Prix, 35 Gold, 52 Silver and 123 Bronze metals were awarded at Abby awards, along with recognition for 5 Specialists. Additionally, 143 Merits were acknowledged.

Reema Bhaduri

BW Reporters The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.