Leo Burnett Reigns In Experiential, Famous Innovations Takes Grand Prix In OOH

The Abby Awards 2024 recently concluded for Brand Activation and Promotion as well as the Out-of-Home category.

In the Brand Activation and Promotion category, Leo Burnett India emerged as the 'Specialist of the Year', along with one silver and three bronze metals and four merits.

FCB Group India bagged one silver metal along with one merit while ABP won one silver. Famous Innovations, Social Panga and tgthr received one merit each.

In the Out-of-Home (Ambient Media) category, Famous Innovations secured the Grand Prix for their 'Blockbuster Excuses' campaign for Mumbai Police. The agency also won a gold metal for their 'Stickers that turned SMA patients into criminals' campaign for Roche.

VML India dominated the category, bagging two gold medals for their "#UnplasticIndia Turtle Outdoor Alarm" and "#UnplasticIndia Seal Outdoor Alarm" campaigns for The Times of India, along with two silver metals. 
Tribes Communication's 'The Insta Smart Billboard' campaign for Swiggy Instamart won a gold. Moreover, they also won a bronze metal.

Leo Burnett India won two silver and one bronze metal. On the other hand, Cheil India and Imagine Marketing India also secured one silver metal each.

Havas Worldwide India, FCB Group India and Sociowash received one merit each in this category.

A total of 13 metals were awarded in the Out-of-Home category along with four merits. Brand Activation and Promotion category saw seven metals along with four merits.

Reema Bhaduri

BW Reporters The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.