Leo Burnett On Top Of Game For Sustainability & DEI At Abby Awards 2024

The Abby Awards 2024 powered by One Show celebrated creative excellence in campaigns that championed diversity, equality, inclusion and sustainability on day three of Goafest 2024.

Diversity, Equality & Inclusion
Leading the Gold winners were Leo Burnett India's campaign 'Bridging The Invisible Gap' for P&G Shiksha, Superfly Films' campaign 'Chhota Kaam?' for Urban Company and The Yellow Umbrella Films' campaign, 'It Starts with Your Name' for Starbucks India.

No Silver metals were awarded in this category. However, FCB Group India secured two bronze metals while Green Chutney Films, Hardcastle Restaurants and tgthr won one bronze each.

Earning merits were Famous Innovations, Grapes, Maitri Advertising Works, Siriti, Star India and White Rivers Media.

Green Abbys
In the Green Abbys category, Leo Burnett India dominated with two gold wins for 'The Smart Farm' and 'The Biochar Project' campaign for Lay's India. White Rivers Media's campaign 'Daughters of Piplantri' for Astral Foundation also won a gold metal.

VML India was the sole silver metal winner in this category.

Mullenlowe Lintas Group and Tata Power took home one bronze metal each.

Merits were awarded to Bombay Design Centre, Publicis Communications, Rediffusion Brand Solutions and Tribes Communication.

A total of 8 were metals were awarded in the Diversity, Equality & Inclusion category along with six merits. Green category saw seven metals along with four merits.

Reema Bhaduri

BW Reporters The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.