Havas Worldwide India Shines As 'Health Specialist of The Year', VML India Wins Gold In Red & Young Maverick Abby

Goafest 2024 wrapped up today, celebrating and honouring the top creative talents in the advertising and marketing industry. The Abby Awards revealed the result of several new categories, including the Young Maverick Abby Award, Health Abby and Red Abby.

In the Health Abby category, Havas Worldwide India was honoured as the 'Health Specialist of The Year,' securing two silver, one bronze and four merits. L&K Saatchi & Saatchi and tgthr each clinched a gold medal for their campaigns - 'Vicks Khol India Bol Anthem' for Vicks Cough Drops and 'Harpic Loocator #BeFreeToPee' for Harpic India, respectively. McCann Worldgroup India's 'The Cleft Cookie' campaign for Britannia Good Day also earned a gold metal. The agency also received a merit.
The MullenLowe Lintas Group took home one silver and one bronze medal. 
Crayons Advertising, Setu Advertising, Social Panga and Viacom18 Media, each received a bronze metal while R K Swamy collected two bronze metals. Famous Innovations secured one bronze and one merit, with Laqshya Media and ^atom network each earning two merits. Cheil India, Digitas, Grey, ideacafe.agency and Medulla Communications were given one merit each.

In the Red Abby category, VML India won gold for The Times of India's '#UnplasticIndia' campaign. White Rivers Media received one silver and one bronze medal. Grey Group and Leo Burnett India each took home a bronze whereas Havas Worldwide India, Mindshare and Tribes Communication each received one merit.

The Young Maverick Abby Awards celebrated exceptional work by young professionals. VML India's Purnojyoti Kundu won gold in the Art sub-category for The Times of India's campaign, '#UnplasticIndia Seal Press Alarm' while McCann Worldgroup India's Vasudha Roy earned gold in the Craft sub-category for Britannia Good Day's campaign 'The Cleft Cookie'. Enormous won two silver metals and McCann Worldgroup India secured three silver and one bronze along with four merits.
Additionally, Sparkk Media won a silver medal, with AutumnWinter Communications and Design and Grapes Digital each taking home a bronze. Digitas and Mindshare each received a bronze medal and one merit, while Social Beat earned only one merit.

Reema Bhaduri

BW Reporters The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.