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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
As the Men's Cricket World Cup 2023 welcomes India's top 500 influencers as ambassadors, industry professionals offer insights on the potential impact of the collaboration
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At the unveiling of ConnectX app by Luminous Power Technologies, CEO & MD, Preeti Bajaj; Chief Strategy, Transformation, and Marketing Officer, Neelima Burra and Chief Technology Officer, Ganesh Moorthi shares company's growth plans and its commitment to the solar energy market
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Additionally, Glen Lomas will take on the role of Chief Operating Officer (COO) who previously held the position of CEO & President for Europe, Middle East & Africa at DDB
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At the launch of the #VicksKholIndiaBol cheer anthem, Sahil Sethi, Category Leader of Personal Healthcare at P&G India spoke to BW Marketing World about the new campaign, the vision it holds for the cricket season and the changing marketing landscape
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Brands embrace shorter ad formats to engage cricket viewers during Cricket World Cup 2023, prioritising consumer preferences and budget-friendly campaigns, redefining sports advertising dynamics
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In his second stint with the company, Arsiwalla will report to Rudy Sequeira, Managing Director of Ferrero
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Industry experts share views on the effectiveness of traditional media, consumer receptivity and the impact of television during the festive season
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In terms of ad growth, the TV sector is expected to see a CAGR of approximately 6 per cent in comparison to the previous CWC edition in 2019
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In our exclusive series, 'Marketing Maestros', we spoke to Sriram Padmanabhan, Marketing Director at Danone India sharing his journey, insights, and predictions for the future of marketing
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Arsiwalla joined Bel Groupe in 2019 as Head of Marketing and assumed the role of Chief Marketing Officer at Britannia Bel Foods in April 2023
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