DDB Global is gearing up for changes in its top leadership.
Alex Lubar, who previously held the position of Global President and COO, has been elevated to the role of Global CEO, replacing Marty O'Halloran who has transitioned into the role of Chairman of DDB Worldwide.
On the appointments, John Wren, Chairman and CEO, Omnicom said, "We are pleased to announce these changes as DDB has reclaimed its title of being one of the top creative agencies in the world, including 2023 Cannes Network of the Year." He further added, "Marty's dedication to DDB has made him an integral part of the network's culture and operations, and we thank him for his strong leadership during the past four years as CEO. With extensive global leadership credentials within the industry, we are confident that Alex, supported by Glen, will continue to elevate the network and build upon its legacy of creative excellence."
Lubar has been associated with DDB since October 2022. Prior to that, he has worked with McCann WorldGroup and Grey Advertising.
On the new role, Lubar stated, ""Since its inception, DDB has unlocked the power of human emotion to make millions of different people change how they behave, feel, and transact with brands and businesses around the world. We believe that creativity, in all its modern forms, has the power to profoundly transform our clients' businesses. I am honored to have the opportunity to lead Bill Bernbach's legacy into the future with such a talented global staff and leadership team who all share the same vision."
As Chairman, O'Halloran will provide strategic guidance and contribute to the agency's long-term vision. He has been associated with the DDB over 22 years.
"It has been my honor to lead DDB over the past 4 years," said O'Halloran. "The talent across our regions is incredible and together we've been able to produce work that has achieved transformative results for our clients and has been awarded as some of the best creativity in the world. As part of this orchestrated succession plan, there is no doubt in my mind Alex will continue to lead the DDB network to new heights. I look forward to working in a Chairman's capacity with Alex and Glen as they partner in leading the way forward with their global leadership team."
Additionally, Glen Lomas, former CEO & President of Europe, Middle East & Africa at DDB, will now assume the role of Chief Operating Officer (COO). Lomas has a strong background in international markets and is associated with the agency for more than twelve years.
Lomas commented, "It has always been a privilege to work at DDB and it is a great honor to take on this role. DDB has always been where brilliant, unpretentious people turn up each day to apply their creativity to solving problems. The problems and solutions change, but that culture doesn't. I love what this network is capable of when it comes together, as demonstrated this year at Cannes, and Alex and I are here to ensure that spirit continues and the network keeps evolving to attract the most ambitious talent and clients."