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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
The age of data needs marketers to be more responsible, says Ipshita Chowdhury, Chief Marketing Officer, Valvoline Cummins
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Marketing is the game changer that converts prospects into loyal customers, according to Hardeep Brar, National Head, Sales & Marketing, Kia India
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Gunjan Khetan, Marketing Director, Perfetti Van Melle India on unlocking India's Market Potential and Navigating the Challenges of Marketing
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Deepali Naair, Group Chief Marketing Officer, CK Birla Group advises that marketing has a distinct responsibility to deliver on both the long-term and short-term objectives of a company
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Marketing today can create personalisation and experiences at scale, opening exciting avenues, according to Nitin Saini, Vice President - Marketing, Mondelez India
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No kind of tech advancement can replace a marketer’s instinct, says Damyant Singh Khanoria, Chief Marketing Officer, Oppo India
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Prashant Jain, Senior Director - Marketing, HP on marketing’s role in customer experience management, growth hacking and digital transformation
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Atit Mehta, Marketing Head, Byjus on navigating innovation, sustainability and AI with a consumer-centric approach
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With themes such as diversity, equity, inclusion making their way into marketing, a brand must remain authentic in its storytelling, says Rahul Talwar, EVP & Chief Marketing Officer, Max Life Insurance
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A change in thinking is needed, according to Ashish Mishra, Executive Vice President Marketing, ACKO, to bring back focus on what truly matters
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