Mustufa Arsiwalla joined Ferrero as the Trade Marketing Director, marking his second tenure with the confectionery company.
Arsiwalla will report to Rudy Sequeira, Managing Director of Ferrero. He revealed this to BW Marketing World.
He shared the news on his LinkedIn post stating, “I’m happy to share that I’m starting a new position as Trade Marketing Director at Ferrero. I’m thrilled to be back working with Ferrero, a company known for its iconic brands, robust innovation and a strong commitment to brand building through its unique marketing and route-to-market strategies. I look forward to contribute my skills to uphold and further enhance this reputation while supporting the organisation’s growth initiatives. Very excited to join Ferrero and I welcome chapter two of my Ferrero Story.”
In 2014, he initially joined Ferrero as the Brand Manager for the Ferrero Rocher chocolate brand. Before moving on from the brand in his first stint, Arsiwalla served as the Associate General Manager for Kinder Joy at Ferrero.
Prior to this stint, Arsiwalla held the position of Chief Marketing Officer at Britannia Bel Foods.