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Author
The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.
Brands embrace tech and tradition to create delights on Halloween, gaining momentum among the youth
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Estimated ad spends surge to Rs 30,000 crore, marking a 15 per cent increase from last year, fuelled by events like the Cricket World Cup
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Season 8 of Koffee With Karan will premiere on October 26th on Disney+ Hotstar, hosted by filmmaker and producer Karan Johar
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The return of cricket in the Olympics envisions the confluence of a global fan base and immense growth potential alongside sponsors and brands in the marketing arena
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The theme of BW Marketing Whitebook 2023 is "#iammarketer: From Gen Ai to Gen Z
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In our ongoing series, 'Marketing Maestros', Arvind R.P., CMO, McDonalds India (West & South) delved into the world of marketing, his vision for the festive season, the power of Generative AI and much more
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Dasgupta is also the founder and CEO of 'The Salt Inc
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Lendingkart's new campaign will be featured during the Cricket World Cup 2023 on Disney+ Hotstar. The brand has partnered with Disney+ Hotstar as the digital streaming associate sponsor for the event
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Schoko Bons Crispy will be featured in between innings of India's Cricket World Cup matches in a short teaser format
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The integration of creativity and technology is propelling OOH advertising into a new era of audience engagement, altering the rules of advertising
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