Articles for Interviews

"2024 Will Be A Year Of Ground-breaking Formats": Akankshaa Dalal, PepsiCo India

Dalal chats about Mountain Dew’s plans and marketing strategies for the new year, its focus on innovations, its recent partnership with Ranveer Allahbadia and The Ranveer Show and more

Read More
Everything Is Fair In Love, War & Lay's: Witness The Ultimate Test

The brand's latest campaign taps into how one's loyalty to Lay's can even challenge the strongest connections, capturing the absolute, unspoken love across generations

Read More
Dentsu's MarTech Future

Harsha Razdan, CEO, Dentsu South Asia unveils strategic vision for 2024, emphasising marketing and tech transformation

Read More
Backing The Basics

ITC’s Vidit Sidana emphasises on observing, listening, reading, and watching around to gather the best of marketing ideas

Read More
Paving Paths In Brand Management

Mjunction’s Udit Narayan Singh highlights contextual investments

Read More
Fuelled By Inspiration

Boult's Tom Stany reflects on awards, motivation, and future aspirations

Read More
Digital Domination

Tarun Makhija explores horizons, focuses on computer generated graphics (CGI) and AI fusion

Read More
Fiercely Focussed

Finding motivation in this accolade, StrobeWorks’ Shiva Sharan suggests keeping trends, innovation, and tech in sharp focus always

Read More
Navigating Gen Z's Expectations

Britannia Industries’ Sanchit Mittal talks about Gen Z preferences in marketing

Read More
AI's Marketing Impact

Brand Talk's Ruhani Singh Mann predicts AI surge in 2024’s marketing toolkit

Read More

Subscribe to our newsletter to get updates on our latest news