Backing The Basics

Confident and content in choosing marketing as his field post-MBA, Vidit Sidana believes in giving back to the fraternity by actively contributing to the brand's growth and also mentoring college students and professionals looking to work in the industry.

In his thoughts on AI redefining the ecosystem, he agrees that it is the buzzword everywhere, but that does not translate into a change in marketing fundamentals. He believes in adapting to consumer needs, especially in this fast-paced world. Commenting on Gen Z as the most aspirational age cohort existing at the moment, he says, "As they grow, they would want their needs to be fulfilled by brands that hold purpose close. Technology and AI are just tools to achieve this purpose, but it is important to recognise their preferences and demands at the very beginning itself."

For Sidana, being recognised as a young, talented force only swells one's heart with motivation and the will to further professional efforts. According to his advice to budding professionals, one does not need to have a marketing background to make it big in the game. He also adds, "No matter what role you join in the industry, the core of marketing remains the same across the board. It is very important to learn the fundamentals, club them with your learnings, and cater to consumer needs. Keep observing, listening, reading, and watching, and you will be able to think of some brilliant marketing ideas instantly."