Articles for Interviews

75% Of Total Gross Margin Is Reinvested In Marketing, Says Squadhelp's Darpan Munjal

In an exclusive conversation with BW Marketing World, Squadhelp's founder, Darpan Munjal unveils vision for 2024 with AI-powered branding, global expansion and innovative marketing strategies

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OAS' Aditya Kanthy On How Creativity Is Cornerstone Of Omnicom's Partnerships

Omnicom Advertising's CEO, Aditya Kanthy maps future strategies for BBDO India, DDB Mudra and TBWA\India in an exclusive conversation with BW Marketing World

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Graphisads Eyes Digital & OOH Expansion Post SME IPO Listing

The company expands its digital footprint and eyes inorganic growth for 360-degree advertising domination

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Bright Outdoor Sees Steady Growth Post IPO

Chairman & Managing Director, Yogesh Lakhani expresses the company's interest in adding an experiential layer to its portfolio, exploring opportunities in events and celebrity partnerships

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How Life Is Changing For Crayons Post SME Board Listing

Chairman Kunal Lalani's vision drives Crayons Advertising's tech-infused success and future market dominance in 2024

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Hyundai Kicks Off 2024's Big Marketing Push; Over 55% Spends Still Marked For Traditional Channels

Virat Khullar, AVP & Vertical Head, Marketing, Hyundai Motor India discusses with BW Marketing World about the long-standing association of Shah Rukh Khan with Hyundai, getting Deepika Padukone onboard and more

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Bisleri's 2024 Marketing Blueprint - Hydration, Sustainability, Global Growth

Bisleri's Head of Marketing, Tushar Malhotra shares exclusive insights with BW Marketing World on the company's 2024 marketing strategy, emphasising sports associations, sustainability, global expansions and more

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50% Marketing Spends Is Allocated To TV Ads: Amit Mathur, Finolex Cables

Despite the challenges posed by the pandemic, the company's turnover surged from 2700 crores to 4500 crores, reflecting a growth of 38% along with an additional growth of nearly 20%, reveals Amit Mathur, President-Sales and Marketing, Finolex Cables

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Ecommerce, Availability In Non-offline Formats Critical For Our Success: Gunjan Khetan, Perfetti

Our business today is primarily offline and we are headstrong about changing it, he stresses

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To Foster Love, Instill Pride, Build Stature: Wow Skin Science's Unwavering Focus

With agility and speed being its key differentiators in the past decade, the brand envisions positioning itself as a globally recognised household name, while preserving its fundamental essence

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