This blend of traditional, digital and on-ground strategies keeps us connected with our diverse consumer base and ensures our brand remains relevant, says Tiku
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The Sleep Company's CMO, Ripal Chopda speaks to BW marketing World exclusively, sharing insights on their Rs 80-85 crore marketing strategy, digital-first approach an campaigns aimed at enhancing customer engagement and brand value
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Post investment, Rediff.com will become a subsidiary of Infibeam Avenues
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The recent reinvention of Kellogg's Chocos is a testament to the brand's continuous improvement mantra, which it intends to follow for other categories as well
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He also observes that genZ do not want to associate with what their parents had. They want to open up and explore flavors and tastes from all over the world
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This collaboration has enriched my journey by allowing me to represent a brand that mirrors my values and interests, says Kapoor
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To be a trusted and desired brand, our consumer-first approach and the insights we gather through focus group discussions, social listening, retail partners etc. matter the most, she shares
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Arunima Yadav, VP & Head of Marketing at Hindware Bathware & Tiles discusses blending tradition with a digital-first approach, celebrity partnerships and sports sponsorships to appeal to new generations in a candid conversation with BW Marketing World
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In a conversation with BW Marketing World, McCann Worldgroup India’s CEO & CCO and Chairman of McCann Asia Pacific, Prasoon Joshi discusses India’s performance at Cannes Lions and lessons in creativity
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In an interview with BW Marketing World, WPP’s Chief Creative Officer Rob Reilly reflects on AI’s impact, the emerging balance between tech & ideas shining at Cannes Lions & the holding company’s creative growth
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