Articles for Interviews

Brand Equity & Resilience Are Built On Powerful Core Insights, Says Nestle India's Chandan Mukherji
Brand Equity & Resilience Are Built On Powerful Core Insights, Says Nestle India's Chandan Mukherji

From data-driven insights to responsible brand building, Chandan Mukherji, Director and Executive Vice President of Strategy, Marketing and Communication at Nestle India decodes the art of creating resilient brands in an exclusive conversation with BW Marketing World

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We’ve Significantly Increased Our Investment In Influencer Partnerships: Ragini Hariharan, Himalaya Wellness
We’ve Significantly Increased Our Investment In Influencer Partnerships: Ragini Hariharan, Himalaya Wellness

In an exclusive chat with BW Marketing World, Ragini Hariharan, Marketing Director at Himalaya Wellness discusses her 14 years at Procter & Gamble, her new role at Himalaya Wellness and impactful campaigns like Muskaan, supporting cleft surgeries for underprivileged children and more

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Dentsu India Names Abhirup Datta As CEO, Performance Media Solutions

With over 20 years of experience across retail, telecom, travel, and media, Datta brings expertise in scaling businesses and driving revenue growth

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Negotiating Timelines & Targets Is Crucial: Puneeth Bekal, HDFC Securities

I prioritise clear goal-setting and defining dependencies across functions, ensuring these are discussed with relevant stakeholders, he shares

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Castrol's Rohit Talwar Revvs Up Marketing With Tradition, Tech & Cross-market Synergy
Castrol's Rohit Talwar Revvs Up Marketing With Tradition, Tech & Cross-market Synergy

Castrol India’s VP and Head of Marketing, Rohit Talwar returns to the Indian market after five years, sharing insights on media mix, data-driven personalisation, cross-cultural strategies and more in an exclusive conversation with BW Marketing World

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Love To Wrestle With Biz Problems That Are Without A Playbook: Ajay Dang, UltraTech Cement

Such an approach often allows us to operate with first-principle thinking and ask fundamental (seemingly silly) questions, he believes

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Challenge For Brands To Entice Consumers Back To Salons: Priyanka Puri, HRIPL

Streax Professional is focussing on innovative and unique offerings to win the footfall back, says Puri

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Cost, Time & Quality Drive Staff Augmentation In Adland: Vineet Bajpai, Magnon Group

Staff augmentation permits brands to retain undiluted focus on their core business while still enjoying absolute control over the speed, volume, and cost of marketing solutions’ output, says Bajpai

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VWe Isn’t Limited To Driving Experiences; It Is About Developing Brand Affinity: Volkswagen India’s Ashish Gupta

Talking to BW Marketing World in an exclusive chat, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India speaks about enhancing customer and brand engagement through VWe, aligning VWe with the brand’s larger marketing goals, the evolution of experiential marketing in the automotive industry and more

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Our Vision For Asia-pacific Market Is To Transition Into A More Consultative Role: Tyler Kim, Weber Shandwick APAC
Our Vision For Asia-Pacific Market Is To Transition Into A More Consultative Role: Tyler Kim, Weber Shandwick APAC

During his recent visit to India, Tyler Kim, CEO of Weber Shandwick APAC, engaged in a conversation with BW Marketing World, discussing a range of issues and articulating his vision for Weber Shandwick

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