Articles for Interviews

Five Qs To Britannia Marketing Boss On Women Entrepreneurs

Vinay Subramanyam, the head of marketing at Britannia Industries speaks on the company’s initiatives to engage homemakers by recognising business starting skills

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“An Ecosystem Of Digital Tools Needed For Sales Force”

In this interview with BW Businessworld, Shiv Ranjan, Head, Application Development, Sun Life Asia Service Centre India, observes some of the changes that technology has brought in, and that has in turn impacted the sector itself.

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Dailyhunt Launches ‘JOSH’ App: Creator-First, Consumer-Focused And Content-Forward

Serving the middle belly of India, the app is looking at winning the mind, time & revenue share for all things local language.

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New Consumption Patterns Of Consumers To Construct Micro-Markets And Hyper-Segmentation- Anup Rau, MD & CEO, Future Generali India Insurance

The insurance sector did go through its fair share of ups & downs during the pandemic. But, with its consistent efforts, it sailed smooth and is now at an advantageous position.

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Strategy For The Short Term By Dheeraj Sinha, MD For India & CSO For South Asia, Leo Burnett

In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.

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Manufacturing Is Our Passion And Key Strength: Rajesh Mehra, Director & Promoter, Jaquar Group

In our recent episode of BWDialogue, we had the pleasure of speaking with Rajesh Mehra, Director & Promoter, Jaquar Group, about the trajectory of the brand, what makes Jaquar a category captain and his vision of touching a billion dollars of revenue in the coming few years.

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