Digital Domination
Having trained 16000+ students and professionals including C-suite executives of leading companies, and worked on 700+ campaigns, Tarun Makhija of TarunSpeaks is jubilant of bagging the BW 30 under 30 award. Winning this award, and understanding what it means to him, Makhija feels glad that his efforts and experience has been recognised and I feel happy that I am now a part of the elite 30 under 30 list.
Shedding light on the intersection of technology, AI, and Gen Z preferences influencing the future of brand marketing, Makhija pronounces, “AI is here to stay, and when blended with computer generated graphics (CGI) it is going to further expand horizons for marketers. The turnaround time for campaigns is reduced too and they can go live within 24-48 hours. With respect to the Gen Z’s if you wish to be relevant then the only thing that’ll help is you talk to them in their lingo. It’s going to be further difficult to create a loyal fan base with the Gen Z’s.”
One piece of advice that he would like to share with the upcoming generation, he puts across, “Your mind is your biggest asset and energy is everything. Make sure you put in 100 per cent in everything you do. Your hard work will take you places.”
