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The challenge for marketers remains in dissecting and mastering the strategies that transform fleeting moments of attention into lasting and deep customer engagement, writes Tanmay Mohanty
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The power of AI and technology is just waiting to get unleashed to bring added efficiency to execution, measurement and strategy, writes Niranjan Gidwani
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The Sleep Company's CMO, Ripal Chopda speaks to BW marketing World exclusively, sharing insights on their Rs 80-85 crore marketing strategy, digital-first approach an campaigns aimed at enhancing customer engagement and brand value
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In an exclusive conversation with BW Marketing World, Avi Kumar, CMO, FNP reveals insights on changing consumer behaviour, marketing focus to digital platforms, data privacy measures and more
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As digital content transcends borders, authenticity and organic integration become key to reaching global audiences
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Industry leaders reveal how technology is transforming storytelling and audience engagement in modern marketing
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Britannia leverages 5G and artificial intelligence to create new consumer experiences by reinterpreting consumer engagement using technology and data
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A revived approach to human behaviour in marketing is needed, that will resurrect the traditional techniques and push meaningful communication
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Marketers acknowledge that AI is as a potent tool to augment the unique human elements of creativity such as intuition, emotion and context understanding, writes Suvarna Goel
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As industry leaders converge to discuss AI, digital commerce and influencer strategies, the BW Merits celebrates marketing excellence
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