Previously Sengupta served as the Global Marketing Head for digital startups, where he led brand development and market expansion for Upspring, a wellness startup acquired by Reckitt
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Highlighting digital dominance, 85% Indians turn to mobile shopping this festive season with clothing, beauty and gadgets leading online categories
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In Kajla's new role, she will be reporting to Paola Mejia, Head of Marketing for Pepsi Lipton AAMESA (Australia, Africa, Middle East, and South Asia)
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Patanjali's food and FMCG sectors’ revenue share grew to 30.1 per cent in FY24 from 19.5 per cent in FY23 with segment revenue reaching Rs 9,643.32 crore
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The shopping concentration is highest in five states - Maharashtra (16 per cent), Delhi (12 per cent), Karnataka (9 per cent, West Bengal (9 per cent) and Tamil Nadu (8 per cent), as per 'The Indian Online Shopper 3.0' report
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As brands explore Generative AI's true impact which remain behind the scenes, the question pertains - are marketers able to fuse machine precision with human creativity in consumer campaigns?
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The way people used to buy products or interact with brands hasn't changed. What has changed is the outlook towards products and brands that have been offered by companies , say experts
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As data consumption and broadband increased, more and more people got on to the online bandwagon with ecommerce and quick commerce, writes Niranjan Gidwani
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With the two weeks' BMC extension of the deadline for feedback on its new safety-focused regulations, marketers are rethinking outdoor strategies, embracing digital solutions to navigate stricter guidelines and reduce visual clutter
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Scheduled for 29 August 2024, the BW Top 100 Marketers 2024 awards will celebrate diverse marketing talent driving innovation and brand success across India
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