Articles for marketing

Small Is The New Big In Artificial Intelligence
Small Is The New Big In Artificial Intelligence

The democratisation of AI technology could lead to a surge in innovation, as small businesses and individual developers gain the tools to implement sophisticated AI solutions without the prohibitive costs associated with large models, writes Eshan Kaul

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Elon Musk's Tesla Sues Indian Battery Maker Over Name
Elon Musk's Tesla Sues Indian Battery Maker Over Name

Legal battle erupts as Tesla Power USA faces allegations of trademark infringement against Elon Musk's EV giant

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Are Political Ad Campaigns Stooping A New Low?
Are Political Ad Campaigns Stooping To A New Low?

From mocking memes to personal jibes, political campaigns resort to mockery and ridicule in race for virality in the Lok Sabha elections in 2024

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Goafest 2024 Calls All Ad World For 'Advertising Rocks' Talent Showcase
Goafest 2024 Calls All Ad World For 'Advertising Rocks' Talent Showcase

Advertising Rocks 2024 features Indian and International solo categories. Four finalists per category perform at Goafest in Mumbai, with winners decided by jury and attendee votes

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The Symbiotic Synthesis
Collaboration: The Symbiotic Synthesis

Brands are unlocking a wealth of untapped potential by encouraging collaboration across various functions and external networks, and moving towards collective goals with efficiency and sophistication, keeping technology at the core to drive meaningful impact

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