Articles for marketing

Bisleri's Limonata Campaign Banks Over 50% On Digital, Ropes In Aditya Roy Kapur As Brand Ambassador

Brand Stories Jun 05, 2024 5 mins read

Bisleri's #DoubleTheChill campaign for Limonata will actively engage offline, leveraging the T20 World Cup, co-branded trucks and brand activations, reveals Tushar Malhotra, Director of Sales and Marketing at Bisleri International to BW Marketing World

The Evolving Role Of PR: Building Brand Trust In Unified Marketing

Agencies May 31, 2024 3 mins read

A significant shift in the PR field is its integration with the brand’s overall marketing strategy. When PR and Marketing work hand-in-hand, the result is a cohesive and compelling brand narrative that resonates with a broader audience

ABP Wins Top Honour At Publisher Abby

Digital May 29, 2024 1 mins read

ABP also secured five metals including one gold, two silver and two bronze, while The Hindu Group secured five metals including one gold, one silver and three merits

Goafest Diary: From Beachy Waves To Busting City Of Mumbai

Digital May 29, 2024 3 mins read

As a first time attendee of Goafest, which is now taking place in Mumbai, for the first time in the history of this festival. With the theme 'The Age of Adaptability', let us delve into this with an open mind and with a spirit of innovation

Goafest 2024 Unveils Speaker Lineup For 17th Edition

Digital May 24, 2024 2 mins read

Centred on 'The Age of Adaptability,' the festival features over 50 speakers and entertainers, including keynotes from industry leaders

Premiumisation Works Most Effectively If It's An Outcome Of Resolving A Need: Mukta Maheshwari, P&G India

Editor Recommends May 22, 2024 8 mins read

Mukta Maheshwari, Chief Marketing Officer, P&G India; and Vice President, Fabric Care, P&G India indulges in an exclusive conversation with BW Marketing World on the strategies behind P&G’s successful marketing campaigns, integration of technology, leveraging data and much more