BW Top 100 Marketers Returns To Crown Marketing Masterminds

In today’s high-spirited business era, marketers are at the forefront of driving change and creating meaningful consumer experiences. The role of marketing in driving business growth has never been more critical with the ever-evolving technological advancements, purposeful marketing and new forms of innovation and creativity. 

BW Marketing World, in association with BW Businessworld, returns with its highly anticipated BW Top 100 Marketers power list. The platform celebrates those individuals who have not only adapted to the challenges of current times but have also set new benchmarks in the industry with their immense expertise.

“Marketing is business and I would go on to say, marketing is the growth engine for any business,” says Dr Annurag Batra, Chairman & Editor-in-Chief of BW Businessworld. “One cannot take away the pivotal role that it plays in pushing a company in the right direction by knowing the pulse of the consumer. Marketing leaders have to continually evolve and update themselves. The BW Top 100 Marketers is an effort to celebrate these leaders,” he explains.

Set to take place on 29 August 2024 at The Imperial, New Delhi, the award ceremony will shine a spotlight on marketing professionals who have demonstrated exceptional acumen, creativity and innovation in propelling their brands forward. 

“The BW Top 100 Marketers 2024 is an editorial-led initiative. We invited nominations from leaders across industries for names who should be among India’s most influential marketing leaders. Each of these nominations was discussed not only to gauge what they did for their companies in the last year but how their presence also made the right impact on the fraternity itself,” said Noor Fathima Warsia, Group Editorial Director, BW Businessworld.

This year’s list reflects the evolving nature of marketing, with winners demonstrating a masterful blend of leveraging both traditional and modern marketing practices to deliver exceptional consumer experiences. Their ability to prioritise consumer needs, manage risks and explore new ideas has set them apart in a crowded marketplace.

The nominees have been selected through a rigorous, editorial-led process that incorporates the broader marketing ecosystem. The evaluation criteria encompass key factors such as innovation, creativity, leadership and transformative impact on the industry.

The BW Top 100 Marketers is a celebration of the Indian marketing community's resilience, creativity and forward-thinking approach.