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As a first time attendee of Goafest, which is now taking place in Mumbai, for the first time in the history of this festival. With the theme 'The Age of Adaptability', let us delve into this with an open mind and with a spirit of innovation
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Centred on 'The Age of Adaptability,' the festival features over 50 speakers and entertainers, including keynotes from industry leaders
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Mukta Maheshwari, Chief Marketing Officer, P&G India; and Vice President, Fabric Care, P&G India indulges in an exclusive conversation with BW Marketing World on the strategies behind P&G’s successful marketing campaigns, integration of technology, leveraging data and much more
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The campaign is an anthem sung by Mohit Chauhan and lyrics penned by JK Tyre's Chief Marketing Officer, Amit Gujral
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The campaign has been produced by Dharma 2.0 under the leadership of Punit Malhotra
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Industry-wide collaboration is imperative in driving forward responsible gaming initiatives and establishing best practices and standards to ensure a safe sustainable gaming environment for all stakeholders, writes Gunnidhi Singh Sareen
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AI-driven insights can enable marketers to deliver personalised content recommendations and targeted advertising strategies, writes Urvashi Chandna
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The democratisation of AI technology could lead to a surge in innovation, as small businesses and individual developers gain the tools to implement sophisticated AI solutions without the prohibitive costs associated with large models, writes Eshan Kaul
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Legal battle erupts as Tesla Power USA faces allegations of trademark infringement against Elon Musk's EV giant
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From mocking memes to personal jibes, political campaigns resort to mockery and ridicule in race for virality in the Lok Sabha elections in 2024
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