A revived approach to human behaviour in marketing is needed, that will resurrect the traditional techniques and push meaningful communication
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Marketers acknowledge that AI is as a potent tool to augment the unique human elements of creativity such as intuition, emotion and context understanding, writes Suvarna Goel
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As industry leaders converge to discuss AI, digital commerce and influencer strategies, the BW Merits celebrates marketing excellence
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In her new role, Das will report directly to Brett Hannath, Global CMO and Corporate Vice President
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Bisleri, Siemens, State Bank of India, Tata Motors, Razorpay, Cipla, Dalmia Cement among others take home Gold Merits
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Brands rush to capitalise on cricket fever as ICC Men's T20 World Cup victory opens floodgates for new campaigns and revenue-generating partnerships
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In an exclusive conversation with BW Marketing World, Zoher Kapuswala, Marketing Head for the Indian Subcontinent (Tic Tac, Nutella and Ferrero Rocher) reveals Tic Tac's successful formula, digital-first approach, the shift towards permissive content and other key initiatives driving the brand's growth
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Arunima Yadav, VP & Head of Marketing at Hindware Bathware & Tiles discusses blending tradition with a digital-first approach, celebrity partnerships and sports sponsorships to appeal to new generations in a candid conversation with BW Marketing World
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Chandan Mukherji, the Director and Executive Vice President of Strategy, Marketing and Communication at Nestlé India on what lies ahead in marketing
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Ashish Mishra, Chief Marketing Officer of Acko on the future of the marketing and why CMOs must make the big bets now to grow their businesses
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