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In her new role, Das will report directly to Brett Hannath, Global CMO and Corporate Vice President
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Bisleri, Siemens, State Bank of India, Tata Motors, Razorpay, Cipla, Dalmia Cement among others take home Gold Merits
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Brands rush to capitalise on cricket fever as ICC Men's T20 World Cup victory opens floodgates for new campaigns and revenue-generating partnerships
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In an exclusive conversation with BW Marketing World, Zoher Kapuswala, Marketing Head for the Indian Subcontinent (Tic Tac, Nutella and Ferrero Rocher) reveals Tic Tac's successful formula, digital-first approach, the shift towards permissive content and other key initiatives driving the brand's growth
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Arunima Yadav, VP & Head of Marketing at Hindware Bathware & Tiles discusses blending tradition with a digital-first approach, celebrity partnerships and sports sponsorships to appeal to new generations in a candid conversation with BW Marketing World
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Chandan Mukherji, the Director and Executive Vice President of Strategy, Marketing and Communication at Nestlé India on what lies ahead in marketing
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Ashish Mishra, Chief Marketing Officer of Acko on the future of the marketing and why CMOs must make the big bets now to grow their businesses
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Bisleri's #DoubleTheChill campaign for Limonata will actively engage offline, leveraging the T20 World Cup, co-branded trucks and brand activations, reveals Tushar Malhotra, Director of Sales and Marketing at Bisleri International to BW Marketing World
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A significant shift in the PR field is its integration with the brand’s overall marketing strategy. When PR and Marketing work hand-in-hand, the result is a cohesive and compelling brand narrative that resonates with a broader audience
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ABP also secured five metals including one gold, two silver and two bronze, while The Hindu Group secured five metals including one gold, one silver and three merits
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