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Last year, AI made its mark at the festival, and this year, its impact is even more evident as it seamlessly integrates itself into more aspects of the various industrial ecosystems, writes Neel Pandya
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Leo Burnett and VML stand as the other shortlists, out of a total of 156
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Ogilvy Mumbai and Rapport Outdoor Advertising, and DDB Mudra Group Mumbai make it from India
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India only witnesses a solo win in this category for Mondelez's campaign
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Out of the 65 shortlists, India secures only one for Gatorade's campaign
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The Direct Lions celebrate targeted and response-driven creativity
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VML and McCann secured one shortlist each, from a total of 101
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The total shortlists were 50, where three were secured by India
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‘Taj Mahal Megh Santoor’, ‘Seal Alarm’ and ‘Seabird Alarm’ make it to the list
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All are for The Times of India, celebrating creativity in circulation
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