BW Merits Celebrates Modern Marketing; Over 50 Brands Among Winners

Gone are the days when a catchy jingle and prime-time TV spot could carry a campaign. Today's marketers navigate a complex web of traditional and innovative strategies, from resurgent out-of-home (OOH) advertising to lightning-fast moment marketing on social media. As artificial intelligence and CGI blur the lines between reality and digital creation, brands are pushing boundaries like never before.

BW Marketing World's BW Merits 2024, in association with BW Businessworld, celebrated and recognised outstanding marketing work and achievements, showcasing remarkable strategies and contributions that have propelled businesses and the marketing ecosystem forward.

The Merits were divided into three main categories: ' Best Use of Channels & Platforms', 'Best in Sectors' and 'Best of Campaigns'. 93 Merits were presented, including 33 Gold, 34 Silver and 26 Bronze Merits, highlighting brands' and agencies' diverse and innovative efforts.

Vermmillion Communication    has been named the title of ‘Best Indian Creative Agency Of The Year 2024’.

New Frontiers Of Marketing
The 'Best Use of Channels & Platforms' category showcases the innovative utilisation of various media channels and platforms to deliver compelling content and achieve remarkable reach and engagement.

The winners who took home Gold include Zee Bangla for 'Banglar Utsab Banglar Gorbo - Durga Pujo Ident', Bisleri International for its '#DrinkItUp' campaign, Siemens for '#PartnersInProgress' and State Bank of India for 'SBI Is your Banking Friend Forever (BFF) – Season2' and 'MediaTek Technology Diaries' campaign by Kommune Brand Communications.

Here is the full list of winners in this category:

Sectoral Excellence
The 'Best in Sectors' category focuses on the best marketing initiatives across various industry sectors, from automobiles and BFSI to FMCG and healthcare.

The gold winners in this category included the 'Tata Ace EV' campaign for Tata Motors; 'Sahi Samay pe SIP Karo' for Kotak Mutual Funds; Razorpay for 'How Infidigit Helped Razorpay Increase their Organic New Users by 122%'; Kenstar for 'AC Wali Thandak, Kenstar Coolers Mein'; Capgemini Technology Services India for 'Get The Future You Want'; '#StartWithScalpe' for Glenmark Pharmaceuticals; Bisleri International for #CarryYourGame; Laqshya Media's 'Tata Tea Premium – Desh k Dhaage' largest anamorphic campaign; Cipla for 'The Uncommon Cold'; Havas Media for 'Ganga Kinare Music Festival - Edition 1, Varanasi'; 'India’s 1st Home-Buying Experience On The Metaverse, Launched Via A Scannable QR Code In The Sky' for Mahindra Citadel; 'Let Go For New | Makar Sankranti 2024' for Linen Club; 'Nissan Move Beyond Golf Tournament 2022-2023' for Nissan Motor India; and Adani One Hotels for 'Hot List'.

Here is the full list of winners in this category:

Comprehensive Campaign Brilliance
The 'Best of Campaigns' category celebrated the best overall marketing campaigns, including non-profit initiatives, corporate social responsibility, surrogate marketing, regional marketing, small budget campaigns, tech-enabled campaigns, persistent long-running campaigns and integrated digital campaigns.

The gold recipients in this category included YAAP Digital, The Body Shop, EvolutionCo Digital & Interactive Consultancy, L&K Saatchi & Saatchi, Pixelfox, Grapes Digital, Laqshya Media, White Rivers Media, Ogilvy, Bisleri International, Mahindra Rise and Weber Shandwick.

Here is the full list of winners in this category:

These campaigns were awarded in a ceremony held in Delhi on July 3, 2024.