Cannes Lions 2024: India Bags 2 Design Shortlists

VML Mumbai's ‘#UnplasticIndia' for The Times of India has secured a shortlist in the design category. The film is produced by Illusion CGI Studio Bangkok.

Along with this, McCann India has also bagged a shortlist for Buckaroo Footwear's ‘Fit My Feet’ campaign.

The Design Lions celebrate visual craftsmanship. The work will need to demonstrate how design has been used to define a brand or communicate its key messages. It should achieve consumer recognition or understanding through a unique visual identity.

Soumya Sehgal Bhutani

BW Reporters Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.