With 188 entries in its inaugural year, the category saw the highest participation from brands directly
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In a conversation with BW Marketing World, McCann Worldgroup India’s CEO & CCO and Chairman of McCann Asia Pacific, Prasoon Joshi discusses India’s performance at Cannes Lions and lessons in creativity
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Leo Burnett and Ogilvy add a Silver and Bronze Lion each
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Today was a fulfilling day for India at Cannes Lions 2024, with Leo Burnett and Ogilvy receiving one Lion each, and leaders taking over the stage
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With this, the total tally of the Indian contingent reaches 14 Lions
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With two more days to go, the India camp at Cannes Lions wonders whether it will beat the 2023 score of 24 Lions and one Grand Prix
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Brands that are communicating with fun and humour in their approach, letting go of some control are standing out at Cannes Lions 2024
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OMD Worldwide is the Cannes Lions Media Network of the Year 2024, while PHD Worldwide takes the second place
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Unilever’s Chief Growth and Marketing Officer, Esi Eggleston Bracey delves into the importance of growth marketing that begins with creativity and inspiration but eventually is all about business growth
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In an interview with BW Marketing World, WPP’s Chief Creative Officer Rob Reilly reflects on AI’s impact, the emerging balance between tech & ideas shining at Cannes Lions & the holding company’s creative growth
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