Cannes Lions 2024: Leo Burnett, VML Savour Music Shortlist

Leo Burnett's work for Spotify India's ‘Feel the Music’ campaign has made its place to the coveted Music Shortlist at the 71st Cannes Lions International Festival of Creativity.

VML, on the other hand, has bagged two shortlists for Coca-Cola's ‘Singh to Remember’ campaign, produced by Universal Music India.

The Entertainment Lions for Music celebrate creative musical collaborations and branded music content. The work demonstrates original production, promotion or distribution of music for brands. It should creatively leverage a recording artist or platform to communicate with consumers

Soumya Sehgal Bhutani

BW Reporters Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.