Ogilvy, VML Make It To Industry Craft Lions Shortlist; Nil In Digital Craft

At the 71st Cannes Lions International Festival of Creativity, Ogilvy's ‘Taj Mahal Megh Santoor’ campaign for Brooke Bond Taj Mahal Tea has made it to the coveted Industry Craft Lions list. The film is produced by Absolute Media, with Rapport Outdoor Advertising as its media agency.

Along with this, VML has registered two shortlists for The Times Of India's ‘Seal Alarm’ and ‘Seabird Alarm’ films. Both are produced by Illusion CGI Studio, Bangkok.

The Industry Craft Lion celebrates the creative artistry, talent and skill required to deliver a beautifully executed solution and bring a creative idea to life. The work should demonstrate the highest levels of expertise and vision in the application of creative techniques.

Sadly, there were zero shortlists from India in the Digital Craft category, despite 55 shortlists globally.

Soumya Sehgal Bhutani

BW Reporters Soumya is the Senior Editorial Lead at BW Marketing World. She extensively writes on the Indian media, marketing and advertising ecosystem in India.