India Tally Reaches 18 Lions

Indian advertising agencies secured a total of 18 Lions across various categories so far at the 71st Cannes Lions International Festival of Creativity.

Leo Burnett garnered five Lions including one Gold, two Silver and two Bronze. The work for brands like Gatorade, Oreo and Lay's spanned multiple categories including Creative Data, Creative Effectiveness, Sustainability Development Goals and Glass: The Lions for Change.

McCann followed closely with three Lions, including a Gold for its work with Buckaroo and two Bronze for ESAF Saving Banks Account. The entries particularly excelled in the Health & Wellness category and Sustainability Development Goals.

Ogilvy demonstrated its creative prowess by securing four Lions - one Silver and three Bronze. The agency's work for Brooke Bond Taj Mahal Tea, 5 Star, and Vodafone Idea was recognised in the Outdoor and Creative Strategy categories.

Other notable performances include VML, which won two Lions—a Silver and a Bronze for their PR work with Coca-Cola's Coke Studio. Early Man Film secured two Lions - one Silver and one Bronze in the Film Craft category for Jindal Steel & Power. FCB Kinnect earned a Silver Lion for their PR campaign for HDFC Bank, while Tgthr/Reckitt Benckiser won a Silver in the Glass: The Lions for Change category for Harpic.

On Day 1, McCann India set the tone with a Gold Lion and a Bronze Lion while Ogilvy India secured a Silver Lion and a Bronze Lion. Day 2 saw a Bronze Lion for Jindal Steel & Power, another Bronze for Ogilvy, a Bronze for VML Mumbai and a Bronze for Leo Burnett. On Day 3, Leo Burnett India won a Gold whereas FCB Kinnect and VML India each earned a Silver. Day 4 saw Leo Burnett win a Silver Lion in Creative Effectiveness for Oreo, and Ogilvy took home a Bronze in Creative Strategy for Vodafone Idea.

The final metals will be revealed in the evening ceremony.

Reema Bhaduri

BW Reporters The author is the Editorial Lead at BW Businessworld. Majorly writes on marketing, advertising, experiential marketing and retail. She closely looks upon the vertical of BW Marketing World and BW Retail World.