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Articles for Recent News

BW Momentum 2024 Charts Course For Marketing's Future
BW Momentum 2024 Charts Course For Marketing's Future

As industry leaders converge to discuss AI, digital commerce and influencer strategies, the BW Merits celebrates marketing excellence

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Intel Elevates Roshni Das To Vice President - Global Marketing
Intel Elevates Roshni Das To Vice President - Global Marketing

In her new role, Das will report directly to Brett Hannath, Global CMO and Corporate Vice President

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AI, Gen Alpha & Digitisation To Take Centre Stage In Marketing
AI, Gen Alpha & Digitisation To Take Centre Stage In Marketing

Leaders from Daewoo India and Goodyear predict hyper-personalisation, sustainability focus, and ethical data use as key trends shaping the future of marketing

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Mapping The Power Of Adtech In Modern Marketing

Experts take centerstage to discuss the many facets of adtech and how it has evolved to be a powerful advancement in the ecosystem, especially in the past decade

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Gen AI's Growth Potential & Impact On Modern Marketing
Gen AI's Growth Potential & Impact On Modern Marketing

Industry experts shed light on the pros and cons of Artificial Intelligence (AI), its impact and more

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AI In Marketing: A Double-edged Sword
AI In Marketing: A Double-edged Sword

Marketing leaders discuss Artificial Intelligence’s role in simplifying business strategies and the importance of human oversight

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Pseudo-celebrities, Employee-driven Influencer Marketing Shapes New Age Marketing
Pseudo-celebrities, Employee-driven Influencer Marketing Shapes New Age Marketing

Transformation of the brand's reach with relatable influencers who resonate with the audience. Harness the power of authenticity and strategic engagement to drive unprecedented growth and visibility in today's digital landscape, note experts

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One Source Bags Corporate Communication Remit For Appstrail Technology

One Source will lead and develop Appstrail’s reputation across earned media through a variety of solutions. Appstrail Technology is headquartered in Mumbai with a Center of Excellence (CoE) in Bangalore

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Hires & Promotions: Unilever, Madison Media, Tribes Communication, Ceat, Kotak Life

Quick look at the new hirings, promotions and exits this week

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MIB Limits SDC Mandate To Food & Health Sectors, Requires Annual Filing
MIB Limits SDC Mandate To Food & Health Sectors, Requires Annual Filing

Advertisers in the food and health sectors are to annually upload a self-declaration certificate and provide proof to TV channels, newspapers and online advertising platforms

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