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With nearly a 40 per cent drop in entries since 2020, it might be time for the festival to revisit its approach for one of its oldest categories
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“Without impact, innovation cannot meet its destiny,” says Dentsu’s president and global CEO, Hiroshi Igarashi as the agency gears up to expand its innovation hub
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As advanced AI is further changing the ad tech and addressability narrative, Criteo’s Chief Product Officer, Todd Parsons, delves into insights on the evolving landscape of advertising and data in a conversation with BW Marketing World
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On Day 1 of the Cannes Lions International Festival of Creativity, India scores four wins, including one gold, one silver and two bronze
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McCann's 'Fit My Slippers' campaign for Buckaroo won a Gold and Bronze whereas Ogilvy India won a Bronze Lion on day one of Cannes Lions 2024
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The winning entry is Unilever's ‘Taj Mahal Megh Santoor, produced by Absolute Productions
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Leo Burnett secures two shortlist spots, McCann's campaign, 'Fit My Feet' receives recognition for two subcategories, Ogilvy and FCB India Campaigns reserves one shortlist each
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From a total of 39 shortlists in the Creative Data Lions, Gatorade's ‘Turf Finder’ campaign makes it from India
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As the festival begins today, day one is expected to witness the unveiling of Pharma, Health & Wellness winners whereas CMO insights, emotion in advertising and AI's role in leveraging consumer conversations take centre stage
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As the 71st Cannes Lions International Festival of Creativity begins, industry leaders bank on India's surging creative prowess to set new benchmarks on the global stage
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