2020 was a year that nobody saw coming. The pandemic and the ensuing lockdown of lives have changed the consumer forever. Not only has it pushed the consumer to digital like never before but also shifted the thought process of self-care
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Footwear brands are now offering completely vegan or pure leather with fewer chemicals in it, following the country’s fashion trend
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While social commerce portals like Meesho and Bulbul provide dedicated platforms for social commerce-based businesses, prevailing social media platforms like Instagram also enjoy a massive presence
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AI is rapidly transforming brand marketing & advertising, offering personalized suggestions
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The most visible change in Indian digital marketing lies in terms of the revolution in use and access. Kirana stores, mom-and-pop outlets and traders in tier II and tier III cities who otherwise don’t have good digital connectivity is taking a leap
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With new licenses being proposed and new mergers being announced nearly every month, consumer is bound to have more options
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There are decades when nothing happened, and then there are weeks when decades happen
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Apple had a 90-day runway before being forced to shut down. That’s when Jobs started looking for an advertising campaign that would restore the company’s reputation
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