In our recent episode of BWDialogue, we had the pleasure of speaking with Rajesh Mehra, Director & Promoter, Jaquar Group, about the trajectory of the brand, what makes Jaquar a category captain and his vision of touching a billion dollars of revenue in the coming few years.
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IPL will have to seek newer ad revenue formats, new advertiser categories and even innovate on format but it has the chance to make up for expected revenue loss due to the current slew of challenges
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