The decision to alter the logos is undoubtedly a great step that brands are taking to uplift themselves, convey their adaptability towards customer needs, and continue their success journey, say experts
Read More
The author tries to answer if at all it is necessary to move away from WhatsApp environment and look for alternatives or simply conform to the new norms
Read More
As the world woke up to an unprecedented time, the need for clarity, transparency, trust & conversation became a top priority for businesses all over
Read More
While influencing consumers through social media is nothing new, it’s interesting to note that there now is a very clear segmentation that this influencer culture has inevitably given birth to
Read More
The global mobile application market size is projected to reach $407.31 billion by 2026. In a market where 1000 plus apps are developed every day, app monetization seems to be getting diverse and intense
Read More
Owing to the pandemic, consumers have been impacted physically, socially and emotionally and the duration of this impact has been long
Read More
The truth is always much more comfortable. The difficult but inevitable thing in life is that the truth always reveals itself in contradictions. The packaging never gets any better
Read More
The pandemic has made us all question our old ways, both as brands, as well as at a more human level. We’ve realized that pushing a “product” to a “User” is not going to cut it anymore
Read More
