Culture, which is unique to an organization, can enable it to retain talent, build loyalty, goodwill and inspire teams to perform better, thus helping an organization not just survive, but also thrive. But culture is by design and deliberate practice, not by chance.
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Many fail to understand this, but branding goes above and beyond the company logo. Right from the look and feel of a brand’s advertisement, to its customer service support - all of these contribute to building a perception in the minds of your consumer and are likely to determine whether or not to purchase commodities from your company.
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The "new normal” post COVID-19 will be defined as the "New Digital Normal". With the help of technology, businesses will not only discover new models of working, but also identify ways to maintain the “human” interactions at work.
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Over 70 percent of all Android devices run in Google’s own ecosystem, which comes with Google apps pre-installed. In a country that has over 500 million smart-phone users and growing, Google's policy is unfair and repressive, to say the least.
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Serving the middle belly of India, the app is looking at winning the mind, time & revenue share for all things local language.
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The insurance sector did go through its fair share of ups & downs during the pandemic. But, with its consistent efforts, it sailed smooth and is now at an advantageous position.
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The pandemic is expected to create long-term ripples and influence the consumer psychology like never before. It is imperative for marketers to read the change and adapt to this volatility.
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In addition to designing a ‘short-term thinking model’ for marketers to navigate the pandemic, Leo Burnett also launched three specialisations including Leo Burnett Consult, Leo Burnett Design & Leo Burnett Digital, informs DHEERAJ SINHA, Managing Director for India & Chief Strategy Officer for South Asia at Leo Burnett.
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