Artificial Intelligence – There Is Nothing Artificial About It!
Everyday AI is amplifying human ingenuity with Intelligent Technology. While we learn & use Technology - AI Learns Us & discover ways to be Helpful! From Insights to experiences AI is completely transformational!
Leading AI Solutions
If your brand is looking for ways to incorporate artificial intelligence in its operations, these pointers might come in handy.
AI is rapidly transforming Brand Marketing & Advertising, offering Personalized Suggestions.
Forming customized Digital Profiles and Reaching New Audiences - Predictive intelligence identifies users who have shown purchase intent signals within a particular category, including searches, clicks and page views across Brands’ service offerings.
Custom Audiences enable brands to bring their own rich first-party customer data into Ads via Data Management Platform.
AI - Machine Learning detects differences between products and optimizes them to produce more favorable outcomes, making it great for advertising! Machine learning has been shown to reveal which adverts perform best & what placements are the most effective. This technology is being used while serving ads to individuals who are at a pivotal stage in the buying process.
AI as Intelligent Agents
Providing Better Services & Support: BOT Services – Enables in building Chatbots that scale new services helping in providing better support to its customers. The framework provides developers with tools to create intelligent bots that interact with users in a more natural way. Cognitive Services enables your BOT to see, hear, interpret & interact in more human ways.
Conversational Commerce Make: finding & chatting with bots more discoverable. Ad extensions make “Search” more conversational.
Marketing Automation
Increasing Performance: Through Dynamic search Ads – Automatically targeting relevant search queries based on the content of each brands’ website.
Increasing efficiencies: Through Automated Bidding – these Ads fully manage bids in Real-time. AI is built into Auto-Bidding to save brands & organizations time and money, thereby improving your return on investment
Staying ahead of threats with AI
Analyzing trillions of signals daily, providing unparalleled insight into the threat landscape
Synchronized defense across the largest digital estate in the world
Empowering the leading partner ecosystem for intelligent security tools
AI helps in stopping Cyber Attacks
Intelligent security capabilities reason over real-time signals to secure identities and reach zero trust
Threat Protection: Correlate security alerts across Attack Vectors to effectively detect & respond to threats
Information Protection: Automating sensitive data classification and applying protections that follow data wherever it travels.
Security Management: Strengthening your security posture with built-in intelligence that delivers actionable security insights for respective Brands’ digital estate.
We are living in the New Era with AI present everywhere …Real-World Intelligence at work!
Marquee brands around the world are building experiences and applying new intelligence to everything they do.
With technology impacting every corner of the globe, leading Brands like H&M, Gucci, Amazon Go, Marks & Spencer adopted AI into their operations.
Marks & Spencer, embraced a sweeping transformation across its business by leveraging Machine Learning & AI in becoming one of the Digital First business, to weave technology into every touchpoint, both in its stores & behind the scenes. Every surface, screen and scanner does not just consume data but create it, make sense of it thereby enabling its employees to act upon it.
The Vision was that the Intelligent Edge devices combined with cloud-based services will improve customer experiences & optimize operations. Every M&S store worldwide is able to track, manage and replenish stock levels in real-time – and deal with unexpected events.
AI & Fashion Industry
The use of Artificial Intelligence (AI) in the fashion industry has focused mostly on streamlining processes and increasing sales conversion. AI is being used primarily for finding efficiencies through automation, detecting product defects & counterfeit goods with image recognition and increasing sales through personalized styling. More Creative uses of AI are untapped, so far. But there lies a big opportunity for an industry rapidly digitizing its design & presentation methods during the pandemic and most likely after everything gets better as well.
It was a big thing that amidst everything, Lakme was able to keep the industry alive with a virtual show.
The recent Virtual Lakme India Couture Celebration gave fashion enthusiasts a digital experience of watching the Couture Fashion Celebration from their homes, yet being in the front row.
The potential of AI in Creative Fashion lies in the Unpredictability of the algorithm. It’s the collaboration of Creativity with Neural networks where lies a great potential to deliver the unexpected.
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