Micro-influencers are more intimate and relatable than celebrity influencers with millions of followers, which enables them to connect strongly with their audience
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Conversational commerce is not just a trend but a strategic necessity, believes Gupta
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From mocking memes to personal jibes, political campaigns resort to mockery and ridicule in race for virality in the Lok Sabha elections in 2024
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Binaifer Dulani, Founding Partner & Creative at Talented advocates early tech adoption, freeing energy for top-notch creativity
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His final stint was with the National Herald group, first as editor of the Qaumi Awaz and later, as editor-in-chief of the National Herald
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Our appetite for innovation, disruption and risk is evident in our history of launching products way ahead of their time, she adds
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Leading marketers reveal their experience of collecting '1p data', which fosters creative and compelling value exchanges for prospective and existing consumers, helping supercharge their brands
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Along with my commitment to continuous learning and a willingness to embrace new challenges, she adds
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