Native advertising is moving beyond paid advertising that mimics the look, feels and function of the content and the platform to complement your experience, in an effort to increase content consumption
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Private sector services have been quick to advertise themselves as providing customers with XFH, the public sector has been slower to do so
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With the pandemic showing no signs of slowing down, the trends offer a product launch blueprint for beauty brands- hoping to thrive despite the external restrictions of slow or non-existent in-store sales and a decrease in makeup purchases; another blow to the already-struggling category
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Social media influencer marketing is less than a decade old and it’s evolving at a breakneck pace. In earlier times, influencer marketing was seen as something of an online offshoot of celebrity endorsements
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Every country aspires to become self-reliant, thrive and prosper. In this entire journey, though all eyes are on the current Government, there is an impending need for the citizens of this country to also think this through and draft their contributions
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ISL was built on the lines of IPL or we can say with the same objective of nurturing the local talent with a mix of foreign internationals to ensure Indian Football reaches new heights.
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The pandemic has also forced a few changes both in the habits of luxury car owners as well as the car makers
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The marketing tools helping brands retain customers in the new normal
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