It is heartwarming to see brands move away from traditional domestic settings and highlight women's diverse skill sets and aspirations, charting a new era in Indian advertising
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When things did not go my way, I had the resilience to take it in my stride to work harder, recalls Anita Kotwani, CEO Media, South Asia, dentsu
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Breaking stereotypes, embracing their true selves, and making a significant impact, BW Marketing World honours women leaders who have contributed to and continue to shape the Indian marketing and advertising ecosystem
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Teaming up these giants, BW Marketing World delves into how the Reliance-Disney joint venture is expected to transform content, advertising and viewer experience
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A duel between two distinct consumption patterns, a duel between two kinds of consumer needs, a duel between two content arrangements, and largely, a duel between two different propositions, asserts Dutta
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Recent campaign fiascos highlight the difficulty of blending bold creativity with authenticity and empathy, prompting industry experts to urge consumer-centric strategies in an era of heightened sensitivity
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Gen Alpha possesses enough intelligence to make well-informed purchasing decisions and is gradually establishing itself as a dominant force in the realm of marketing
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Thakur navigates the Indian media landscape, touching the broad contours of freedom and responsibility of the press
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