Marketers embrace personalisation, engagement and impactful brand promotions through the smart lock screen cultivating consumer connections in the digital era
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With AI being the central collaborator, brands and agencies are making the most of its benefits, striving hard to fill the gaps and establishing a healthy alliance overall
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While there were no major proposals for the sector, industry experts aspire to see more direct incentives or policies aimed at strengthening the ad industry in the future
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While OTT and gaming are expected to gain, the M&E sector, overall, deserves a paradigm shift in budgetary considerations, stress experts
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In the aftermath of the Ayodhya Ram Temple Consecration, brands strategically position themselves for a lasting legacy, expecting to go beyond the immediate sensation, aiming for a lasting impact on brand loyalty and market positioning
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The next frontier in artificial intelligence, Gen AI, is not just a technological leap; it's a seismic shift in how marketers adapt, innovate and enhance customer experiences
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The strong presence and potential of Gen AI have compelled marketers to craft tailored content, utilising chatbots and virtual assistants to forge immediate, personalised connections
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Gen Z finds itself drawn to brands that leverage AI to tailor products and services to their unique preferences
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