Articles for Digital

Exhicon Looks To Develop Media & Mktg Biz In Ayodhya As Part Of Bigger Game Plan

Exhicon is not only planning to develop the media and marketing business in Ayodhya but also several amenities including an experience centre, convention venue and delegate management biz to contribute to the local economy

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75% Of Total Gross Margin Is Reinvested In Marketing, Says Squadhelp's Darpan Munjal

In an exclusive conversation with BW Marketing World, Squadhelp's founder, Darpan Munjal unveils vision for 2024 with AI-powered branding, global expansion and innovative marketing strategies

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Kavita Chaudhary, Surf Ads' 'Lalitaji' Passes Away At 67

Chaudhary breathed her last due to cardiac arrest and was admitted to Parvati Devi Hospital in Amritsar

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Sara Ali Khan Encourages Individuality In Kurkure's New Campaign

Khan brings humour and relatability to Kurkure's narrative, urging individuals to embrace individuality and reject societal norms in the new campaign

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Swiggy Instamart's OOH Campaign Combines Convenience & Romance

The campaign has been created and executed by Havas Media Tribes

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PR Hires & Promotions: MSL, The PRactice

A quick glance at the hirings and promotions in the PR industry

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Tic Tac's #VibeHai Campaign Ignites Youthful & Joyful Energy

The campaign highlights Ranveer Singh's energetic charisma and Yashraj Mukhate's refreshing composition, creating an enjoyable mix aiming to spark a burst of positive vibes

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7UP Introduces Spice-infused Campaign With Rashmika Mandanna & Anirudh Ravichander

Leo Burnett serves as the creative agency for the campaign

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