Tic Tac's #VibeHai Campaign Ignites Youthful & Joyful Energy

Ferrero India sparks lively energy with its latest Tic Tac campaign, #VibeHai, encouraging a youthful and joyful spirit, inviting everyone to dance with abandon.

Actor Ranveer Singh bursts onto the screen with boundless energy, dancing to Yashraj Mukhate's beats. His vibrant moves reflect the fun spirit of Tic Tac, spreading cheer and positive vibes and transcending daily challenges. More than a campaign, it's a movement inspiring hope and positivity in people's lives.

Zoher Kapuswala, Marketing Head (Pills & Gums) at Ferrero India, states: "Being a youth-oriented Brand, Tic Tac touches the passion points of the vibrant youth of India. It invites the youth to spread the cheer and to playfully express themselves, without holding back. Ranveer's infectious energy and Yashraj's refreshing composition make for a fun cocktail designed to ignite a supernova of good vibes."

Mukhate's catchy jingle, 'Vibe Hai… Tic Tac Wali Life Hai,' captivates with pure, unbridled fun. The original soundtrack evolves into a foot-tapping tune, syncing with Singh's energetic dance. The music video offers an experience, urging everyone to embrace Tic Tac's playful spirit. Additionally, the brand is set to explore vernacular appeal by collaborating with Mukhate for regional renditions, marking his debut in composing for different languages.