Kavita Chaudhary, Surf Ads' 'Lalitaji' Passes Away At 67
Kavita Chaudhary celebrated for her role in the 1989 hit TV show 'Udaan' and her portrayal of Lalita-ji in the Surf detergent ads, breathed her last due to cardiac arrest today. The 67-year-old actress was reportedly admitted to Parvati Devi Hospital in Amritsar, where she succumbed to the health complications.
Chaudhary gained nationwide recognition as 'Lalitaji,' the central character in the Surf detergent powder campaign during the 80s. Her portrayal of a wise and resourceful housewife not only resonated deeply with audiences but also left an indelible mark on the Surf brand.
The catchphrase 'Surf ki kharidari mein hi samajhdari hai' became synonymous with Chaudhary's depiction of Lalitaji, contributing to the instant recall of the Surf brand.
The character, conceptualised by Adman Alyque Padamsee, drew inspiration from his own mother.
Lalitaji, in the commercials, demonstrated shrewd decision-making and negotiating skills but opted to pay a premium for Surf, emphasising, "Achi cheez aur sasti cheez main farak hota hain (There's a difference between a good thing and a cheap thing)."
The demise of Chaudhary marks the end of an era, leaving behind a legacy of memorable performances in both television and advertising.
