Ambassador Alert: DRA, Ixigo Trains

Real estate player DRA onboards Rashmika Mandanna as its first-ever brand ambassador 

DRA has selected Rashmika Mandanna as its first-ever ambassador. The move comes in line with the company’s refreshed brand philosophy ‘Home of Pride’, which is set to fuel the next phase of transformative growth. As part of the brand's ongoing transformation, DRA has launched a powerful TV commercial (TVC) featuring Rashmika that showcases the emotional connection people share with their homes. Apart from the TVC, DRA will be launching an integrated marketing campaign that includes print advertisements, digital promotions, multiplex and out-of-home (OOH) activations.

By roping in Mandanna, DRA aims to further increase its market share and strengthen its pride in connecting with customers, employees and partners. This collaboration also underscores DRA’s commitment to offering quality, spacious homes at the right price point while instilling a sense of pride in every home buyer. DRA will roll out its ‘Home of Pride’ campaign with Rashmika Mandanna starting from 29th November 2024. The 360-degree integrated campaign will have a balance of TV commercials across leading channels, print commercials, social media promotions, multiplexes and OOH activations. The new brand philosophy and the architecture was designed and developed by Blue Noodles. 

Commenting on the occasion, Ranjeeth Rathod, managing director, DRA says, “We are thrilled to have Rashmika Mandanna join us as our national Brand Ambassador, embodying the essence of our renewed philosophy– ‘Home of Pride’. Rashmika's incredible rise from humble beginnings to becoming a self-made national star mirrors the spirit of perseverance, authenticity, and growth, much like DRA's journey of relentless passion and commitment to excellence. As a Brand Ambassador, Rashmika represents the very essence of what DRA stands for and together, we look forward to building not just homes, but lasting legacies for our customers.”

Sharing her views on the association, Mandanna comments, “I’m excited to join hands with DRA as their brand ambassador. As DRA embarks on their new journey, one that is filled with immense pride, I have no doubt that this journey will be one of great success, and I’m so excited to be a part of it. I’m also looking forward to seeing DRA expand its 'Home of Pride' philosophy and bring dreams of homeownership to even more aspiring buyers in the years to come”

Ixigo Trains ropes in Rohit Sharma as ambassador

Ixigo has onboarded Indian cricketer Rohit Sharma as the brand ambassador for its trains app. This exciting partnership is set to elevate ixigo’s reach across the nation, solidifying its position as the ultimate app for seamless, innovative, and reliable train travel experiences.

As part of this collaboration, ixigo Trains is unveiling a dynamic new advertisement featuring Rohit Sharma in an unexpected and exciting avatar - a rapping ticketman! Combining humour, energy, and creativity, the ad highlights ixigo’s user-friendly features, designed to make train travel hassle-free for millions of Indians. Through a catchy rap, the film wittily showcases key features such as real-time updates on train routes, live running status, ticket availability, ticket confirmation chances, and seamless & quick ticket booking experience. This engaging ad positions ixigo Trains as the ultimate one-stop travel solution for every traveller. The 360-degree campaign, starring Rohit, will be launched across television, digital and outdoor platforms.

ixigo Trains remains at the forefront of revolutionising train travel through customer-focused features. With offerings like free cancellation, food on the train, travel guarantee ensuring confirmed seats and instant refunds, ixigo continues to solidify its role as an indispensable travel companion for modern travellers.

Speaking on this, Dinesh Kumar Kotha, CEO, ixigo Trains says, “We are thrilled to welcome Rohit Sharma to the ixigo family! As a true leader in cricket and a celebrated captain, Rohit personifies excellence, perseverance, and inspiration - values that align perfectly with our brand. His immense popularity and credibility make him the ideal ambassador to connect with audiences across India. Our latest campaign captures the innovative spirit of ixigo Trains and Rohit’s unmatched star power, unveiling a fresh, never-seen-before side of him. Together, we aim to inspire a strong, vibrant connection that resonates deeply with our audience.”

Sharing his thoughts about the partnership, Sharma asserts, "I am delighted to join hands with ixigo Trains, a brand that has truly transformed train travel in India with its industry-first innovations. I look forward to being part of ixigo's incredible journey focused on redefining travel through efficient solutions and making stress-free and seamless travel a reality for people, all across India."